I did my second essay on the ASPCA advertisement featuring Sarah McLachlan. I focused my essay on the overwhelming abundance of pathos in the ad to elicit funds for the ASPCA. The advertisement was so effective in its use of pathos that it became construed with a negative connotation. There have been countless re-iterations of the video that replicate its structure and appeals to pathos while incorporating funny content to add a new twist. This video, titled "Date a Geek" has a written and recorded remix to McLachlan's "Angel" to mock one of the integral appeals to emotion in the original video. The video also has a comical direct address from a women identifying herself as Sarah McLachlan to replicate the earnest direct address Sarah McLachlan provides in the original ad. This is an example of how an advertisement was able to utilize pathos so effectively to elicit emotion that a counter-meme arose in response. People became annoyed that the ad was so good at invoking guilt and sympathy in them, to the point that a meme has arisen in response.
Sunday, November 6, 2011
In the Arms of the Angel
I did my second essay on the ASPCA advertisement featuring Sarah McLachlan. I focused my essay on the overwhelming abundance of pathos in the ad to elicit funds for the ASPCA. The advertisement was so effective in its use of pathos that it became construed with a negative connotation. There have been countless re-iterations of the video that replicate its structure and appeals to pathos while incorporating funny content to add a new twist. This video, titled "Date a Geek" has a written and recorded remix to McLachlan's "Angel" to mock one of the integral appeals to emotion in the original video. The video also has a comical direct address from a women identifying herself as Sarah McLachlan to replicate the earnest direct address Sarah McLachlan provides in the original ad. This is an example of how an advertisement was able to utilize pathos so effectively to elicit emotion that a counter-meme arose in response. People became annoyed that the ad was so good at invoking guilt and sympathy in them, to the point that a meme has arisen in response.
Who says LOLcats have no cultural value?
8 Then there wuz sheep-doods in teh field, an they wuz watchin teh sheep in teh dark. Iz vry vry boring. srsly.9 An suddenly, visible angel! An glory! O noez!!10 But teh angel sed, "DONT AFRAID OF ENYTHING! it r ok, you can has gud news for all teh doodz!11 Todai in da city ov David, you can has sayvur! is Christ da Lord! w00t!12 Iz sign fer u, find da kitteh wrapd like brrito in a big fud dish."13 An suddenly, moar angelz! They sez, 14 "w00t to teh Ceiling Cat! An peace fer doodz he luffs! Kthxbai."
This bible translation has been dubbed the most culturally relevant LOLcats iteration of them all...LOLcats can now celebrate religion just like the rest of us...
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